Most manufacturers have a CRM, but few are using it as an operational system. When sales, service, and operations run on disconnected tools and siloed data, the result is missed orders, delayed decisions, and customer relationships that suffer.
In this recorded panel discussion, industry practitioners and CRM specialists will dig into how manufacturers are moving beyond basic contact management to connect the people, processes, and data to better run the business.
The conversation will cover why CRM underutilization costs manufacturers more than they realize, what real visibility across sales, service, and inventory looks like in practice, where AI is reducing manual work and surfacing issues before they escalate, and what separates manufacturers who modernize successfully from those who stall out. You’ll also hear honest implementation lessons about what to avoid and where to start.
Featured Panelists:
- John Bruno, Global Head of Manufacturing, Creatio
- Jes Smothers, Account Executive, Net at Work
- Rob Rawcliffe, Solutions Engineer, Net at Work